Business is a long game full of wins and challenges and each one can serve to create a better business if you embrace each one with a learners mind ready to make a difference not only today but into the future.

Your brain will offer you all of the reasons why you shouldn’t or can’t or why it won’t work. Our job is to lovingly reject those thoughts and lovingly tell it back “but I can”.

So what do you do when things don’t exactly go the way you want them to in your business? When you have the goose egg moments?

Through my years as a business owner of 3 small businesses, I have found that there can be three directions that you can take when results don’t come as quickly as you hope.

A compelling story can not only stick in your mind but it can also shape your perspective and mode of operation. When people see your authenticity and understand your story, the more likely their perspective will be influenced.

With the growth of social media, brands are having to compete more and more to get the attention of the consumer. How do businesses stand out? By not just saying that they care, but by demonstrating it!

Many people believe that if they are going to be successful in business, their marketing and branding strategy has to be as prevalent and as expensive as a big company like Coca Cola. This could not be farther from the truth!