INFLUENCING PERSPECTIVE TO CREATE CUSTOMER BUY-IN
If you visit my instagram, it is no secret that I am a mom. I am a mom to two incredible young boys. If you are a parent you can probably relate to what I am going to say next-
Kid’s stuff (whether it be toy music, books, or songs) have a disturbing way of getting into your head and either staying there or popping up at random times.
My husband and I have started what we call “Seuss-ifying” our everyday conversations. We have read so much Dr. Seuss that we have started thinking in rhyme and relating our everyday occurrences to Dr. Seuss books.
For example, as I am typing this, my husband came into the office and said “I just figured it out! Our dogs are Thing 1 and Thing 2!” We tell people all the time that our dogs have a great amount of energy and they do not bite. In Dr. Seuss’ “The Cat in the Hat” the cat brings in a crate with two “things” to play. The cat explains that the two things will not bite you, they want to have fun.
You may wonder where I am going with this and how it relates to business. Hang with me here.
The bit of fun my husband and I have talking about Dr. Seuss, shows that not only is the story “The Cat in The Hat” at the forefront of our minds, but it also shows that the story has begun to shape our perspective of the things around us (in this case, our dogs).
A compelling story can not only stick in your mind but it can also shape your perspective and mode of operation.
This concept doesn’t just apply personally, but also in business. No matter what your story might be, it has the potential to shape the way people view life which is why it is so important to share your story when it comes to business. When people see your authenticity and understand your story, the more likely their perspective will be influenced.
An influenced perspective + authenticity can lead to customer buy-in. This buy-in may not occur right away just like reading “The Cat In The Hat” the first time through did not immediately cause a shift in our perspective of our dogs. However, the more people are exposed to your message and how you operate within your business, the more “sticky” your message will become.
