As an introvert myself, I have to admit that when I first started my business, I did everything possible to avoid social media. I didn’t want to look fake but I also didn’t want to show every single detail of my life to the world. So what did I do?

Many people believe that if they are going to be successful in business, their marketing and branding strategy has to be as prevalent and as expensive as a big company like Coca Cola. This could not be farther from the truth!