5 TIPS FOR SELLING YOUR AMAZING OFFER

You’ve done your research. You know your target client inside and out. You have an out of this world offer that is going to solve their biggest problem. And yet… your sales need a boost to get them to be where you hoped. What do you do?

I was was right there in the same boat with you – with an offer I spent countless hours researching, recording, designing resources and building…

But once it finally launched, it didn’t sell the way I hoped! A couple of clients trickled in and then that was it. And I had no idea why.

Honestly I gave up on it for several months. I did not even touch it because I was so frustrated at the hours I “wasted”. Fast forward to this year when I felt a renewed sense of determination for the project. I thought back about the original launch and realized I had done it all wrong.

So here are 5 things I discovered from that previous launch that helped me re-launch my offer with success-

1. You aren’t talking about your offer enough

Let’s take a moment to review your communication frequency. How many times did you post on social media about it? How many blog posts did you write about it? How many in person conversations did you have about it? In the world of marketing there is a rule called the Rule of Seven. This rule states that someone will need to have interacted with a form of advertising 7 times before they will buy the product or service. Now of course that rule is not set in stone, but it is a good rule to keep in mind when selling. Focus on talking about your offer and communicating a different benefit each time before you give in to discouragement. 

2. You aren’t connecting with their urgent need to solve their problem

We’ve all seen ads that we may think something like “Oh that would be nice to have one day.” Thing is, at that point the investment is greater than the need or desire. For instance, I would love to invest in a cruise one day but right now, my need for a cruise does not outweigh the financial cost it would take to book that trip. Many times we spend a lot of our marketing energy on reaching people who don’t have an urgent or compelling desire to solve that problem. So we need to be clear on what the urgent compelling desires are of your ideal client. Keep in mind that your ideal client is actively looking for a solution.  Their current problem is so strong that they have an urgent desire to change things.

So let’s talk urgency.  I want you to take a moment to think, what is happening in your ideal client’s life right now that makes them want to solve this problem RIGHT NOW? Why do they want to take action right now? What is their current experience? If it is a lack of something, how is the lack showing up in their lives?  The more you can deepen your understanding how this is showing up in their lives, the more you will have the type of content that people connect with and feel like you understand them in a way that no one else does.

If you were once your ideal client, I want you to remember back to some of the things you were thinking and feeling when you were in their shoes? It is from this place that you can gain trust with your client. The more you use the language of your ideal client instead of expert language, the more what you say is going to resonate with them.

3. Your customer doesn’t see the transformation

Many times your ideal client is so caught up in their problem that they don’t even know what is possible! Which feeds directly into my next point of why embodiment is so important in creating desire for your offers. How are you currently embodying the results that your client wants? How are you living the transformation?   These are the results that your clients are longing for and that’s why you are uniquely positioned to offer your product or your service! Remember: Your Norm is the Thing They Desire!

You have to remember to combine both the urgent and the transformation.  No one buys from someone who is in the same position that they are in.  It is important to include where you were for relatability, but don’t stop there! Take inventory for how you are embodying the other side.  This isn’t the time to be modest or overlook your accomplishments. Document your wins.  Document your client’s wins too. No one knows how good it gets to be. People don’t invest when the transformation is unclear. No one knows how good it is until they have bought it so you need to be able to demonstrate just how powerful our service or product is as a vehicle for achieving the desired result.

4. Your client needs to feel a kinship with you

People’s love for brands isn’t just about how the products fit into their lives. Their love for these brands becomes part of their identity. And that only happens because these brands don’t feel like faceless, soulless corporations, but rather like living, breathing things with personalities, opinions, feelings. In short, they feel more human.

It’s a lot easier to root for a brand when you know who’s behind it and feel a kinship with them. To do this, create content that speaks to them- whether its social media posts, blog posts, or emails.

5. They can’t figure out how to buy

This one gets a little into the technical end of things. How is your buying process? How many buttons does your client have to click before they buy? According to Neil Patel, the optimum number of clicks a client has to make is- get this- 2!!! These clicks come from-

1- Clicking on your ad

2- On a Call to Action button on your product page.

How many clicks does it take to get to your offer?

It’s your turn now- have you tried out any of these tips with your business? I’d love to hear how it went!

Also if you would love to know more about getting your Difference Making product or service out into the world, check out my e-course Cultivating Your Brand